I am a well-rounded professional with hands-on expertise in the homeware and lifestyle industry coupled with a strong entrepreneurial drive. Over the past 12 years residing in Asia, I have gained a wealth of experience in wholesale, retail merchandising, and buying functions.

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My background as a Buyer at Lane Crawford, one of Asia's premier luxury department stores, gives me a deep understanding of product curation, buying strategy, and luxury customer. I managed over 40 lifestyle brands across Hong Kong and China, driving both in-store and online success.

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I take an analytical and strategic approach to my consultancy services, helping homeware, lifestyle and hospitality brands to elevate their wholesale or merchandising strategies. Whether through trend forecasting, buying strategy, data analysis, product development or sales agency representation, my goal is to offer tailored solutions that drive growth and ensure long-term success.